Top Ten

Poster of Top Ten Values

Values:

The inspiration for this project was my top ten things that I value in life. I had to decide what I valued in life, however, it could not be ordinary things that people choose, such as: family, religion, friends ect. By choosing my ten things it revealed my values in life. It is important that we learn what our values are so we can see how that drives things in the market.

Type:

A important part of this project was our type pallet. In class we studied about typography and how fonts fit together; we also watched a video that had rules for paring fonts. I chose the Raleway and Guill Sans font for my poster. In order to create contrast, I used Raleway for the headings and Gilll Sans for the rest of the text. I wanted my items to stand out more than than the description, but less than the headings. In order to fulfill that wish, I made the objects a Light Italic Gill Sans and the description text a Regular Gill Sans.

Learned:

This was my first time using InDesign, so was able to learn the program. This was also the first project where I really focused on type and grid layout. After a few days of learning about grids, I created my own. Originally I wanted my layout to be vertical but after trying to recreate it in InDesign I realized it just wasn't going to work, so I had to change it to a horizontal layout. This taught me that you need to be flexible when designing things because you never know what problems could happen, in fact they may just make you realize a better way to design something.

Like/Dislike:

I did enjoy learning how to use InDesign and I feel like it is a fairly easy program to use. I also liked designing my own grid and creating a personal typeface. For me, the most challenging part of this project was deciding what my top ten things would be.

PostCards

The Purpose:

In Photoshop I learned how to create clipping masks on my text to make unique images. The reason I did this was to learn how to make more personal edits and cards.

The Process:

I started off by typing my name and adding pictures to fill them in. For a personal touch I added some dots at the bottom and put a clipping mask on them as well. Next I added that name onto a new background and added some extra text. Finally I created my real postcard by adding text and other images.  

Things Learned: 

By doing this project I learned how to compile many objects together and create something new out of them. I also practiced adjusting the opacity and blend modes. Overall, I learned much and I am excited to keep practicing my skills.

My Brand:

I incorporated  my brand into all of these cards. In the first one I was just learning, but I still included images that represent me.

The pictures in the first postcard were taken by me and they show topics that I am interested in. For example, it has pictures of my friends and nature which are two of many topics that I am interested in.

In the second card I used the name clipping mask from the first card and put in onto a background of a mountain. This time though, I left the first A in my name black because my middle name starts with an A and I feel like leaving it blank symbolizes that it is me and I still have many more adventures to live. Also I chose to have the background be mountains because I love snow, skiing and Colorado.

Finally, I tied together everything I learned and added again, snowboarding/skiing, ski lifts, snowflakes, snowy tree and my name with my interests. In the end, my brand is being me and including everything that I love in my life.