Google's Logo

Google's Logo

The logo for Google is well known everywhere.

It has been in existence for over 20 years.

 COLOR:

Google uses primary colors for all the letters except "l". For the letter 'L' Google used a secondary color. This implies that google likes to break the rules. There is a theory that Google has the prime letter numbers, prime colors. Overall all the colors give off a playful vibe.

FONT:

Google uses the font Catull. This font has ties with the past, which ties together the use of new technology with old information. The 'O''s in the logo are slightly titled to the left.

STORY:

Ruth Kedar was the designer of the logo. Google wanted to convey that they:

• Search providers
• Fast
• Trustworthy Results 
• Innovative
• Simple to use  

Below is a picture of the Google that I like personally and above is the original logo. 

Anatomy of Text

Bifur

My personality text matches Bifur. Four main words that describe me and the font are: rational, assertive, progressive, and relaxed. This font is certainly different from others. It has almost an abstract look to it. The font uses lines to fill in spaces to complete the shape. 

Below I labeled parts of text to show different parts of the font. 

This was rather difficult because my font is so different it didn't have many of the main parts to label.